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What is the normal churn rate of an email newsletter ?


The churn rate of the indielottery is around 35%… Seems to high

author Tiago Ferreira

9 Answers

Would love to hear WBE User opinion on this. Since they know about content

writen by WBE Office

any insight here WBE User?

writen by Tiago Ferreira

It’s generally around 9-10% at max. How many subscribers you got at the moment?

writen by Ankit CK

hmm, I definitely need to work on my numbers then… We have around 160 peeps

writen by Tiago Ferreira

By churn you mean did not open? Or unsubscribed?

writen by WBE User


writen by Tiago Ferreira

Seems very high - think about the value you’re adding to the subscribers

writen by Maxwell Davis

Yea that sounds high… but it’s also a pretty novel concept. So might not be as comparable to other newsletters

writen by Anthony Castrio

I recall Mailchimp used to get a bit concerned if your unsubscribe rate was more than 1% on a send.

Think 0.5% was about right.

writen by WBE User

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