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Why are people more willing to buy a course or a book for $20+ than joining a community or buying a logo for $10?

I had this conversation yesterday with Dagobert Renouf but would love to hear your opinion on it

author Tiago Ferreira

9 Answers

Not sure entirely. But community maybe because they think it costs too much time and you can find free forums as well.

And Logos: people want to make it themselves or buy it at fiverr?

writen by Benedikt

you can also find free courses…

writen by Tiago Ferreira

True. That’s where I normally search in the net and don’t buy courses most of the time I learn more by doing things and fail miserably at first instead of taking a course

writen by Benedikt

I think it’s more about the time than money.

If I want to learn a particular skill quickly, I can find a course and be somewhat confident about a high-ish ROI of every hour I spend. And I’d find a paid one because paying anything for a course immediately weeds out a bunch of crappy ones.

With a community, the main investment is definitely time. Not even close. E.g. for WBE I pay $10/m in money, but probably more than $100/m in attention, time, and effort.

If I didn’t see a point, I’d leave and not want to be here even for free. At the same time, if it was life-changing, $10 vs $30 wouldn’t make any difference.

writen by Kirill Rogovoy

But the time argument (saving time as for courses) applies for logos as well

writen by Benedikt

and can also be made for a community in regards to getting feedback

writen by Benedikt

It’s all the perceived value around things.

Expensive things get sold because people think they have more value.

Pricing is vast subject and so is psychology.

writen by Sanat Hegde

That’s a great point Kirill Rogovoy. I have realized that for the community people pay with their time too. But the same could be argued for a course. You need to watch it and implement it

writen by Tiago Ferreira

And funny enough some people buy it and never actually open it

writen by Tiago Ferreira

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