That first message would not be really interesting for me. Recruiters got a lot of messages because they speak with candidates and your message can disappear really fast in these. You should quickly present yourself and your product and it’s value for them in that first message. It should be short, but they need to understand why are you sending them that DM and that they can benefit from it
writen by Dobroslav Radosavljevič
From my experience ‘cold messaging’ is a numbers game.
You need to sen A LOT of messages and the conversion rate is really really low.
With that said a few things worked better than others: • Try out multiple channels. I have tried many: ◦ Indie Hackers (email) = no responses ◦ Linkedin (messages) = very few responses and no conversion ◦ http://Meetup.com|Meetup.com (message) = very few responses and no conversion (I have only started now trying this) ◦ Email (after finding client website) = no responses ◦ Twitter (sending dms to makers) = good level of responses and a few conversions • Give Them an Offer They Can’t Refuse (something free) ◦ What do recruiters want? Probably great dev candidates. You could give them a list of top candidates open to work if they register for example. ◦ Tell them that you are giving them 1 month access to your tool • Give real life examples ◦ Amazon uses a tool like these and so does google and that has increased productivity by x% btw I like your first message. Open questions always work best
would love to hear Kavya and Sam Cox thoughts on this too
writen by Tiago Ferreira
It also might be important to understand why they are not trying it out immediately. Is there a lot of competition already? Is it not a big problem you are solving?
writen by Tiago Ferreira
Thanks for the detailed reply! Tiago Ferreira
There is competition yes - but there’s a lot of space to grow around it in my opinion. I think the bigger problem is the level of commitment involved to try out something. That’s all I can think of.
I managed to get one call with a person through Linkedin DMs - and he did not thought that this was a replacement for traditional interviews - which is wrong. So maybe there’s a positioning problem as well…
writen by Sanat Hegde
having calls with people is always a great way to get some super relevant insights
writen by Tiago Ferreira
Tiago Ferreira Interesting insights, Tiago. So how do you send cold DMs on Twitter? You manually send each DM in the chat?
writen by Goutham J
Actually it was I used a mixed of two products from the wbe. Jasper Schoormans generated a really cool list of build in public peeps and then I imported that to hivoe (from Luca Restagno (ikoichi on Twitter))
writen by Tiago Ferreira
there’s a format for cold messages that seems working pretty well (but I didn’t use it directly, so take it with a pinch of salt).
Hi {{name}}!
Intro Personalized Message I’ve seen the you did xyz, congrats.
Small presentation of what you do or open question (make experiments with this).
Outro, another personalized message: “P.S: I noticed you launched xyz…”
writen by Luca Restagno (ikoichi on Twitter)
This format requires time to study a bit the profile of the target user, but should get higher conversion rate. Alternatively, you need to send thousands of messages, because as stated by Tiago, the conversion rate would be very low.
writen by Luca Restagno (ikoichi on Twitter)
If you are happy with the answer Sanat Hegde please mark it as solved with reaction
writen by Tiago Ferreira
